"Designer Introduction HOLY NUMBER7 was found by duo designer and couple KyounghoChoi and Hyunheui Song. Choi was a menswear MD and Song was a womenswear designer before they launched their own brand. In such a stimulating and decadent culture in this age, their brand melts positive stories. It is a brand that is witty, but not light, with fun and ecstatic designs. These days, people are heavily concentrated on outer looks and the media, which the duo designers feel great pity ad sypathy towards to. So their motto is "you are beautiful the way you are."
Their unique features are their color scheme and dandy steet fashion styled in extraordinary and fresh looks. They play with color in extravagant methods attracting both men and women wanting to wear HOLY NUMBER 7."